The aim of this course is to develop academic understanding and knowledge of key concepts of the business as well as learning how business principles are evaluated and applied. This course will enhance the students’ academic ability and management skills. This course suits the individuals who would like to marketing and sales career in different industries.
In the course’s first year, students concentrates on business studies, and it is for those students who want to specialize in marketing as well as having knowledge about the theories of modern marketing strategies. Students will learn a wide of transferrable skills and knowledge, as this course puts its focus on employability, and this course is designed to equip the students for successful career in business.
This course gives the marketing functions’ overview. In this program, purchase decision making process and variables and situations that affect buyers’ behavior are considered. It also explores the process of marketing research, by applying and evaluating analytical tools needed to create different plans including marketing and sale processes.
This qualification offers practical skills, knowledge and key concepts required in the sector as well being allowed to progress into employment, as they are nationally recognized by the employers. This diploma offers the students an opportunity to develop and grow their skills and knowledge needed in this sector.
Students are assessed through assignments, and in most cases, they assigned one assignment after completing each unit. These assignments are different, and they may include reports, practical tasks and representations. Additionally there is no formal exams, and this means that students will not have to sit for formal exams. However, students will be accessing real-world situations via case studies, group and individual assignments, lectures and tutorials.
This assignments will be graded as merits, pass and distinction, and to fully achieve the qualification, students will have to pass all 8 units for higher certificate and all 16 units for higher diploma.
After completing this diploma, can choose to proceed with studies for one more year and become the holders of a bachelor degree in fields that have a relationship with marketing and business management.
There is a range of business and marketing positions available for graduates with marketing diploma, as they can work either in the UK or in abroad. They can work in fields such as retail, manufacturing, management, sales and marketing and advertising.
Applicants should be 18 and over years old.
Those applying have to submit a proof of prior certified learning documents such as secondary school diploma or level 3 qualification.
Applicants must undergo a compulsory interview with the college during registration.
Those applying must come with their original certificates on registration day.
Those applying but they do not have English as their first language will have to demonstrate an approved proficiency level in English language use.