This qualification recognizes the growth of digital marketing and social media marketing as a business tool and it is established to give learners skills to enter the evolving environment. The diploma in digital marketing is established in partnership with Arch Agilisys which allows learner to engage with the industry extensively and even employers.
The diploma in social media marketing has got two pathways for the technical and marketing aspects which recognize the knowledge and skills need for a learner to be efficient in the career. There are certificates and awards available also.
The qualification is for the learners that are entering the digital marketing and social media sector and those that are working there already but want to renew their skills.
THE INVOLVEMENTS OF STUDYING THE COURSE
Social media and marketing for business is using digital media to engage and attract potential and current clients for instance by email marketing, online advertising, search engine and social media campaign. The data that is generated enables the marketer to analyze what has functioned, what demands creative and analytical skills. There are optional groups and clear pathways for every qualification to support the learner to move into this sector.
THE CAREERS THAT THIS LEADS TO
The qualification can lead into a number of career opportunities including managers of social media, email marketer, analyzers of digital marketing and web developers.
THE INVOLVEMENTS OF THE COURSE DELIVERY
The centers that deliver the qualification should make sure that they have social media access either through an intranet system or externally.
Any person can take the qualification but the learners have to have an opportunity and potential to do it
At levels that are higher, learners should have experience in the health sector and have level three qualifications with good written and spoken English.
Depending on the selected units, assessment will be done through assignments, external tests, electronic assignments and evidence portfolio.
For the centers delivering diplomas and certificates in primary care, automatic approval is provided.
THE CAREERS THAT THIS CAN LEAD TO:
Digital assistant of marketing
manager of digital marketing
Manager of online marketing
Analyst of social media
Consultant of social media
Assistant of social media
Manager of digital accounts
The diploma of level for is for assessing the learners to make sure they understand what digital marketing is, current practice, tools and methodology. The diploma covers broad competence skills that full enable a learner to understand the requirements and capabilities of the current digital marketing.