This program offers the students an opportunity to understand the principles of creative media sectors and major social and cultural forces that are likely to affect them in the contemporary world. There is an international focus on this course, and it is combining key aspects of management approaches and marketing strategies that are ideal for individuals who would like to be in mass communication and its relationship with advertisements and promotion, research methods as well as contemporary industries of mass communication.
This course offers the students an exciting opportunity of studying the trends and issues all platforms of mass communication including television, radio, newspaper, movies and social media. One will also learn and understand the connection between these modes of communication and how the relate to problems and ideas in the society at both global and national level.
Students will develop media, communication and cultural industries’ awareness in the 21st century, and this will be through practical activities and research information, as they will learn the production, distribution and consumption of communication strategies. Students will also learn how to apply academic theory to a range of issues in the real world. Students will also gain confidence needed to succeed in range of media and communication sectors.
Journalism, writing, public relations, business and marketing are some sub-disciplines that are included in this course. One can choose a career of being a writer, editor, market researcher, marketer, events planner and others.
A graduate with MBA degree in mass communication management can work as a:
• Director of communication relations.
• Publications editor.
• Newspaper publisher.
• Director of radio news.
• Television host.
• Radio hist.
• Advertising executive.
• News anchor.
• Director of students.
• Media account executive.
• Motivational speaker.
• Marketing manager.
• University admin.
• Production director.
And many more;
If one wants to enroll for this program, he/she must submit a proof of bachelor degree or diploma.
Those applying but they do not have English as their first language will have to demonstrate an approved proficiency level in English language use.
Applicants holding bachelor degree from abroad will have to submit a proof or evidence of an ILTS Language competence certificate that have a minimum score of 6.5.
Depending on the education providers, applicants will be requested to provide work experience in related field.
While coming for registration, those applying must bring with them their original diploma.