On studying this degree, a student is provided with a thorough foundation in the key principles of business and marketing, and on the same time, being allowed to have the opportunity to develop his/her entrepreneurial skills. The aim of this course is to develop understanding and skills in marketing practice, principles and functions thus enabling on develop approached for marketing in a range of marketing scenarios in different structures of the industry. One gets equipped with the practical skills by this degree, and this skills enable one made ab immediate impact on a business firm.
In today’s business world, business operations are more competitive than it was before, and this means that firms are constantly looking for ideas that will keep them ahead of their rivals. In an organization, marketing plays a vital role, as it is the most crucial success factor. The key driving success factor is to understand how market works and how the customers behave.
By studying this degree, one will have the opportunity of developing specialist business skills, while being helped to develop key transferable skills that will help one to develop a wide range of cognitive and intellectual skills and competencies specific to enterprise and business. Successful marketing is about understanding customer expectations and needs, and then offering products or goods that will give the satisfaction they need, and this program will provide one with knowledge needed to understand the consumers.
The student can decide to his/her career prospects after completing the undergraduate degree. However, one can go on with this course and apply for Postgraduate Master Program.
By studying this degree, one gains critical and reflective understanding of marketing and how it relates to the wider international business environment. The graduate can be work in different departments including advertising, digital marketing and project coordination.
One can further become a:
• A market researcher.
• Executive for marketing.
• Marketing analyst.
• Coordinator for marketing.
• Marketing assistant.
• Marketing strategist.
• Executive for digital marketing.
• Executive for direct marketing.
• Communications planner.
• Manager for promotions.
• Manager for productions.
• Manager for research.
• Coordinator for business development.
• Advertisement manager.
• Manager for customer relationship.
• Manager for campaigns.
• Public relations officer.
18 years old should be the minimum age of the applicants.
It is a must for students to submit certificates of their previous education level or relevant work experience.
Applicants with no formal qualifications but mature are welcome, but they have to demonstrate appropriate levels of relevant ability and experience.
Anyone who does not meet qualifications needed to pursue this degree is eligible for our foundation year course, as this year prepares the student for the full degree.
Those applying but they do not have English as their first language will be required to demonstrate an approved proficiency level in English language use.
When coming for registration, one will be required to bring their original certificates.